You
feel stress, frustration, and cuss the fake reviewers when you see a
new fake complaints about your company. Well, this is a common
reaction and every sincere company professional will feel in this
way. But, you must understand the potential of a negative fake review
because that can change the mind of a potential customer.
As per
the research of a prestigious market research institute, it has been
found out that the 90% of total customers clinch their deals after
reading customer remarks and 80% of the total customers, who read
reviews, look for negative reviews before clinching their deals.
Hence, it is needful that you should not take the review thing
lightly.
In
last few years, internet has transferred the power of information
from vendors to customers. Now, the customers have the power to say
about any particular company, write about their personal exp. with a
company, and refer the company in their peer circle. However, some
scoundrel online marketers practice this medium to defame the image
of rival business organizations.
Due to
majority of negative reviews against any particular business
organization, the customers unknowingly carry a perception of being
trapped by concern organization. Hence, they prefer to associate with
an organization with less negative reviews.
So,
the negative online marketers changes the mind of potential customers
of a certain organization via these ways. Eventually, such online
marketers make real like reviews against targeted business
organization to distract the customers from approaching any certain
company.
In
this way, the companies deal with the increasing cyber competition
issue. Noticeably, it is increasing with every passing business
session. Thus, you should take extra measures to save your patronage
from hijacking efforts of your rival business organization. You
should be in direct touch with your customers and fulfill all the
promises on due time.
